Wednesday, January 30, 2013

Challenge #30: In The News!

Several years ago a mentor taught me a very valuable lesson about relating to people in business. You need to know the lingo and stay current. Everyday you should be learning something new about the world around you.  Years ago I was a Recruiter and part of our job assignment was to spend the first 30 minutes of our day 'reading the wall street journal'. 

This 30 minute read project was key in our success as Recruiters.  We talked with people all over the United States in many different industries and yet our conversations always started with 'headlines'.  One day as I was recruiting a 'Buyer' for a large retail dealer I read in the headlines of the Wall Street Journal that one of the competitors just filed bankruptcy and would be closing within 30 days due to the finanical struggles.  GOLDMINE! The sad part was when I contacted the Buyers in the 'bankrupt company' they were hearing it from me first-not even their Managers were aware of the financial situation.

Today's Challenge: Spend 20-30 minutes reading a 'notable' paper. No tabloids-that's not 'real news'--you don't have to subscribe to on-line papers.  If you want to read a local paper-choose the largest city near you-this will provide you with more global views. It's a big world out there!

Learn the lingo, stay current--Be a SMARTERU!

Challenge Issued!

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